Nov 6, 2023

TikTok Spark Ads

Kaylee Foral
Media Strategist

A native ad format that enables you to leverage organic TikTok posts for Ads.

Use organic posts made by other creators – with their authorization (also known as whitelisting).

Best Practices

  1. Spark Ads provide an opportunity to build your brand image and brand trust by allowing you to add organic TikTok pages and posts to your ads
  2. With Spark Ads, you can also reduce unintended clicks to achieve higher CVR
  3. Use a creators organic posts about your product or service and use it as an add. This requires authorization code / post code from creator
  4. If your ad viewers see that your ad came from a creators page instead of a business page it will build more trust

Learn more about TikTok Spark Ads here.

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