Case Studies

Bvlgari wanted to promote their Maxi Chain Bag, His & Hers Watches and Single Stud Earrings for their holiday campaigns. We worked closely with their influencer marketing teams and engaged a diverse group of 22 influencers across the US in a three-part holiday campaign across Instagram and TikTok. Influencers developed their own elevated social content to showcase the variety of ways to wear and gift Bvlgari for the holidays. Through an integrated performance marketing campaign, we beat performance goals by 6x and increased the engagement rate by 80%.

As the best platform to book video shoutouts from your favorite people, Cameo’s journey is nothing short of a hyper growth fairytale. We met the unicorn when they just hit Series A, and have worked closely with their marketing and product teams to to extend the viral loop and enhanced User Acquisition effectiveness through custom growth strategy combining media buying, influencer marketing, and short-form videos. We continued our partnership till today, where we drive integrated cameo marketing campaigns for their B2B partnerships with some of the most prominent brands across industries.

Composer is a platform that enables users to build and manage automated investment strategies effortlessly, without writing a line of code. We partnered with Composer to enhance their user base, optimize marketing efforts, and diversify their reach. Through a combination of targeted marketing campaigns, affiliate marketing, tailored messaging and UGC creatives, SWIDIA successfully accelerated user growth and expanded the market reach.

In 2010, a few college friends living together in a Chicago Apartment set out to tackle a goliath wet wipe market by making better quality wipes. After becoming an internet viral sensation and landing a deal with Mark Cuban, the brand has skyrocketed into hyper growth with full-chain distribution across major retailers like Target, Walmart, and Costco.

Along the journey, DUDE needed conversion-focused creatives for Amazon and Facebook ad channels in order to test national product demand. We provide full service production and produced 100+ creative assets for both Home and On-the-Go Product lines. We’ve also curated 100+ pieces of UGC content from 50+ creators to supplement the production with lifestyle and authentic content.

Found, a startup offering a "full-stack" financial services for self-employed workers, needed help driving customer acquisition through a full-funnel and modern marketing strategy. SWIDIA provided a custom growth program that met and exceeded multiple performance goals. From strategy workshops across conversion-focused messaging and media campaign approach, to implementing multi-phased growth roadmap, to driving and optimizing user acquisition on an ongoing basis, SWIDIA worked as an extension to Found’s core team across marketing, product, creative, and analytics. 

In honor of the 150th anniversary of their iconic cognac, Hennessy X.O, the French distiller invited the renowned artist Cai Guo-Qiang to commemorate this milestone. Audiences around the world tuned in via livestream to watch “A World Odyssey,” a daytime fireworks spectacle, which was launched from 150 oak barrels anchored on the surface of the Charente River in Cognac, France. We worked closely with their influencer marketing team and garnered 300+ million impressions with 200+ influencers and 400+ pieces of international media coverage. With the success of this program, we later were brought in to help drive awareness and engagement for Hennessy’s announcement of becoming the 1st official global Spirit of the NBA.

With the creator economy becoming an ever-expanding phenomenon, Kraft intends to not only leverage its benefits but become an incubator for it.

With creator and content as the growth engine, we work alongside Kraft’s product and innovation team closely to develop a creator marketplace with disruptive business models and modern approaches meeting both the creators and the consumers where they spend most of their time - mobile and social.

Outstanding Foods was looking for a way to capture attention in a highly competitive, better-for-you snack market with their Pig Out chips (mushroom-formulated chips that taste like bacon!). SWIDIA ideated a campaign around street tasting interviews and created a series of highly engaging short videos that resulted in 60%+ increase follower growth and a whole lot of virality. If you haven’t checked it out yet - trust us and the many that’ve tasted them - it’s unbelievably good.

STEEZY, the #1 dance app, needed additional creative to let their moves shine through and drive sign-ups.

With fun, high-tempo creative developed in recurring bi-weekly sprints, we identified and iterated on champion creative, scaled media presence, and put the power of grooves in the feet of the people.

We brought the gift of grooves to the world when it needed it most -- stuck indoors during 2020. We drove sign-ups and scaled performance for the #1 dance learning app by developing creative fun, high tempo creative that would get even the shyest dancer to get up and bust a move. We helped scale performance on not only primary UA channels, but also emerging and disruptive paid channels to test and diversify (scaled Tiktok spend 20x and beating FB/IG efficiency). We implemented a high-volume creative testing program and ran 20+ performance tests across media and messaging monthly.

Screencastify is a popular Chrome extension that enables video recording, editing and sharing without requiring a download or software expertise. It is an incredible resource to educators who use the solutions to engage and educate students. As Screencastify saw use cases evolving beyond education, they wanted to test and experiment with customer persona beyond their core on top of driving acquisition within the core persona. SWIDIA helped Screencastify develop a holistic testing strategy across product features, benefits, use cases, and drove the implementation of testing across messaging, creative, and media campaigns.

Spoon Radio focused on revolutionizing the audio streaming space, democratizing the ability for anyone to go live. This created an intimate atmosphere for Gen Z to connect and talk about a wide variety of subculture topics from mental health to hobbies. The hard part about two-sided creator marketplaces is bringing on a variety of well-known creators to promote the platform. SWIDIA helped solve this by launching a creator program that launched live sessions with emerging creators like WilliamsBrothers, Ian Eastwood, and Meishmo. This led to higher platform engagement and virality within the creator’s networks. 

Spot Pet Insurance, a rapidly growing digital-first pet insurance provider, provides plans with pet-centric coverage and first-class service to their community. Ready to continue their exponential growth, Spot teamed up with Cameo and SWIDIA to drive brand awareness and share their mission to create communities of healthier pet families with the world. SWIDIA built full funnel marketing campaigns leveraging data-driven approach to test conversion-focused messaging/offers, creator-customer person fit, and implement all creative production and media management.

Studio creates an innovative learning experience by putting people in intimate 20-person peer groups and learn from the best instructor in a field (learn magic from David Blaine, for example) over 30 days. We met the hyper growth startup during series A right before they raised series B, and have worked closely with them to scale user acquisition, test messaging strategies, improve media efficiency, and navigate a major rebranding effort that includes a complete brand refresh + a new subscription business model. We met and beat the CAC goal within one month, and developed a system of learning log, split testing, and channel diversification approach as they continue to scale their efforts.

Trala, a music education app making learning the violin accessible to all, hopes to spread their wonderful mission to the world so more could learn violin from the comfort of their homes. SWIDIA came on board and helped develop a holistic user acquisition strategy spanning across global expansion, hypothesis-led creative program, full-funnel media acquisition program, and robust conversion tracking framework. We brought the app to 193 countries and drove high six-figure app installs, and even learned a bit of violin along the way!

Founded in 1996, Wine Access is the leading online direct-to-consumer wine platform offering the world’s most coveted wines. As marketing landscape evolves and consumer behavior shifts, Wine Access needs help driving user acquisition and retention across their existing and newly launch Wine Club offering. SWIDIA worked closely with Wine Access marketing team and revamped digital marketing stack to enhance performance tracking, media efficiency, and modernized creative content native to social and mobile. If you haven’t heard yet - check out their season two of Unfiltered Podcast for an inside look at Napa Valley’s best-kept secrets!