How to Market Your Brand on BeReal
What's BeReal?
BeReal is a new social media platform that shows users the Real You. Unlike traditional social media platforms like Instagram, TikTok, or Facebook, in 2020 BeReal decided to change the game and give its users an unfiltered look into each other’s lives.
Who's using it?
According to The Social Shepherd, in August 2022 the app surpassed 73.5 million monthly active users, with 20 million being active daily users.
In the US alone, 58% of users were female and 42% were male in 2021. Also, keep in mind that 43.3% of users are ages 16-25, 51.1% are 26-25, and 1.9 are over 45 years old; but in most European countries the app has a much higher Gen Z user base.
How it works
BeReal works by prompting the user to post when a notification pops up on their phone. Once they tap on the notification, the app will open its camera and they’ll have two minutes to take an image with their front and back camera.
The notifications pop up at a random time each day, which leaves BeRealers encouraged to share their life in real-time with no filters/perfections!
Is there room for marketing?
Absolutely! It’s a great place to generate leads by humanizing your brand, establishing an engaged community, sharing exclusive offers, and showing a behind-the-scenes look of your brand.
In fact, there are already quite a few well-known brands putting themselves out there on BeReal, including Rare Beauty, Pacsun, Trident, Chipotle, e.l.f. cosmetics and more.
Savvy ways to market your brand
Here are a few ways you can market your brand on the platform to make your brand stand out from the rest:
1. Team takeover. Give your followers a behind-the-scenes view most businesses aren't willing to show– they’ll appreciate it!
2. Give your take on Mental Health. BeReal is one of the best platforms to go to assure your followers you take their mental health seriously (after all, that’s what the app is about). For instance, if you own a clothing brand, a shot for one day could be a model wearing your clothing in her home without makeup– this is more realistic and relatable than a studio shot.
3. Attract leads with a giveaway. Elf Beauty and Chipotle have already tested this out by adding promo codes for free items. Only the first few hundred people who saw this post and followed got the opportunity to use the coupon. Try this one out and let us know how it works!
Learn more about BeReal here.